The REFUEL | “got chocolate milk?™” campaign is headed to Louisville to show triathletes that what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout. The new campaign “got chocolate milk?” – backed by USA Basketball Men’s National Team member Carmelo Anthony, twelve-time swimming medalist Dara Torres, five other 2012 USA Swimming Team medal hopefuls, plus 2010 Ironman® World Champion Mirinda Carfrae – shows how refueling with chocolate milk can play an important role during an athlete’s after-workout ritual. Lowfat chocolate milk is simple, effective and scientifically shown to help the body recover after a hard workout so athletes can perform at their best during the next bout of exercise.

 

Athletes also have the chance to join Team REFUEL and win:

·         $500 in sponsorship money

·         Top notch training gear

·         Paid trip to race in Europe 

·         Chance to star in a national “got chocolate milk?”™ ad

 

RACE DAY DETAILS:                                          

Finish Line Location: South 4^th St. and West Muhammad Ali Blvd.

Date/Time: Sunday, August 26^th 7:00 AM – 12:00 AM     

 

FOR MORE INFORMATION:

Twitter: Follow us @GotChocoMilk

Facebook: “Like” us at Facebook.com/GotChocolateMilk

Online: www.gotchocoloatemilk.com

 

CONTACT:

CContact Lindsey McNally, Refuel Marketing Team, at 312-988-2073 (office), 904-866-0327 (cell), or lmcnally@webershandwick.com.